An abstract yet clean approach was taken to portray impact yet trust and reliability.

The aim of this project was to redesign a series of packaging for vitamins A, C and E.

The process for creating this series was user-centred and relied on target audience research as well as creative exploration. Creating this project was quite straightforward in terms of visuals, but difficulties started when it came to the physical aspect, like how to present the bottle in an interesting way.My solution was a drawer box with a window, allowing the information to be seen through the box, which let the box space be used for secondary information and visuals.

Translating the visual identity into a tangible product allowed it to be interactive yet professional. The choice of recalling the dot throughout keeps it cohesive, and the mark- making can be seen through the frame of the box which makes it more constructed as well as adds a layer of dimension.

They are visually appealing and built to portray reliability and results.

The final outcome of this project was a series of 3 bottles and 3 boxes that go together.