The aim of this project was to create a brand identity for Pollen, a modern plant and flower shop. The target audience is anyone interest- ed in buying plants or flowers for themseleves or as gifts to others.

The process for creating the branding started with the logo and stationary. I had many variations of the logotype, and after much comparison and refining, I was able to portray the idea of florals and plants as well as friendliness.

Creating the stationary felt quite natural following the concept behind the yellow dot in the O of Pollen. Simple typography and colours representing nature are featured throughout.

Pollen’s new corporate identity brings a natural, simple approach to presenting the brand. Bright flat colours as well as simple type create an atmosphere promoting growth.